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Futamura EMEA Sales & Marketing Manager, Andy Sweetman, discusses why the so-called plastic-free aisle could be good for the industry.
We are all aware of the change our industry is facing; an evolution – a dormant seed germinated by the BBC’s Sir David Attenborough Blue Planet II series that has focused the eyes of the world on the plastic waste polluting our oceans – and the world is demanding action.
One trend driven by this demand is the so-called ‘Plastic-Free Aisle’, the first of which was opened by Dutch supermarket Ekoplaza in March. Following this successful launch, Ekoplaza, will now roll out the plastic-free aisle concept to a further 74 stores this month; whilst expanding the plastic-free range from 700 to 1,000 plus skus.